Sensory Marketing: An Introduction

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Business & Economics - Sales & Marketing
Sensory Marketing: An Introduction

Sensory Marketing: An Introduction

Name: Sensory Marketing: An Introduction
ISBN: 9781526423245

Bertil Hultén

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Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Kategorien:

Business & Economics - Sales & Marketing

Jahr:

2020

Verlag:

SAGE Publications Limited

Sprache:

english

Seiten:

256

ISBN 10:

1526423243